I'm Sahar,
a product designer based in Los Angeles.

Design has been a part of my life for as long as I can remember. From doodling shapes on scraps of paper to shaping digital products, my passion for creativity has always been tied to the human experience. Today, I’m a Product Designer & Strategist focused on crafting thoughtful, user-centered products that inspire connection, well-being, and curiosity.

With over five years experience, I’ve worked with agencies, consulted for start-ups, and collaborated with talented teams—all with a focus on human connection and meaningful impact.

What drives me is the belief that great design isn’t just about functionality—it’s about creating products that feel human. Whether sketching out user flows, exploring new concepts, or brainstorming with a team, I’m always thinking about how to craft experiences that people truly enjoy and remember.

When I’m not designing, I experiment with creative mindfulness practices—like drawing with no outcome in mind or repurposing broken kitchen supplies. I find joy in anchoring myself in the present moment, and I proudly advocate for this approach through workshops and classes.

EXPERIENCE

2019 - Present

Interflow Studio

A design consultancy working on diverse projects in wellness, technology, and creative industries.

At Interflow Studio, I’ve collaborated with diverse clients to craft thoughtful digital experiences that combine creativity, usability, and measurable impact.

Key recent projects include:

- Yoga App MVP: Designed core flows with injury-specific customization, improving accessibility for users with chronic pain or physical goals, and created a gender-neutral visual identity featuring abstract character designs to foster inclusivity.

- AI-Powered E-Greeting Card Platform: Enhanced user satisfaction by 76% through informed AI-user interaction.

- Estate Planning Law Firm Website: Reimagined a responsive website with a focus on emotional sensitivity and usability, driving a 30% increase in client leads.
2023 - 2024

Stealth AI Start-Up

An early-stage startup focused on leveraging AI to build innovative solutions for emotional well-being.

In this role, I transformed a web app concept into a scalable iOS MVP, tackling the challenge of creating empathetic, human-like interactions.

- Designed intuitive user experiences, boosting user satisfaction by 50% through seamless navigation and human-like chatbot interactions.

- Conducted 4 rounds of usability testing with 183 participants, improving task completion rates by 40% and adoption by 50%.

- Innovated an image-based mood-capture feature, increasing emotional engagement by 60% and helping users express nuanced feelings.

- Built a scalable design system, reducing future design time by 30% and ensuring consistency across iterative updates.

- Collaborated with engineering and AI/ML teams to launch 15 TestFlight versions, achieving a System Usability Scale (SUS) score of 82%.
2020 - 2023

Aurora Studio

At Aurora Studio, as a Product Designer, I led a team of four to redesign the website, resulting in a 30% increase in sales and engagement. I also boosted social engagement by 50% through user-centric marketing strategies.

As Creative Director, I transformed the brand identity and directed a social media revamp, enhancing market presence and customer loyalty.
2022

Inspires

As a UX/UI Designer, I redesigned the marketplace website’s buyer flow, boosting engagement and conversion. By leveraging research insights and iterative prototyping, I enhanced usability, credibility, and user experience through close collaboration with cross-functional teams.

What drives me in life...

🌿 Nature

Could it be offering anything more!? Always fascinating!

Sahar enjoying the nature

🪁 Play

A chance to let go, stay curious, and embrace
the unexpected with joy.

Sahar being playful and enjoying curiosity

🖊️ Mindful drawing

My daily ritual of drawing one line at a time, immersing myself in the moment and discovering where it leads.

A picture of Sahar's daily mindful drawing

🫧 Creative mindfulness

I’m passionate about advocating for it—sharing tools and ideas to help others experience the joy of creating without judgment or pressure.

Sahar and friends engaging with embroidery and living in the moment through creative mindfulness practice

💎 Meaningful connections

The people in my life and the conversations that matter—those that warm my heart and deepen our bond!

Sahar with family and friends enjoying their companionship.

🎧 Music

It never stops making me feel hopeful about humankind!

a drawing of music notes